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SEO for Beginners: Tips for You to Rank Better!



When someone searches for a term, Google filters out all pages that have that term and sorts through that ranking.

That is, the better the ranking of your page, the greater the chances that it will appear first in the search results.

Do not know where to start?

The experts at LinkHelpers Phoenix SEO Company have put together in this article the 10 best Phoenix SEO tips for beginners.

1. Develop a keyword strategy

Appearing in the top spots of Google starts with a good keyword strategy. Keywords are the terms that users will type in the Google search field. Begin by defining which of these terms most relate to your business.

2. Produce relevant content

The basis of SEO continues to be the production of relevant content. Google has several ways to identify what's relevant to a user, based on the keyword they searched for.

If your content is not really relevant to the user, it will never benefit.

3. Go beyond the superficial

It's hard to know if content delves deeper into the theme the user searched for, but Google has gotten a good yardstick: article size.

4. Never copy content

Search engines cannot tolerate plagiarism! Copied and duplicate content is penalized immediately.

In addition to the page, it is possible that the entire site will be penalized if the copied content occurs on many pages of that domain.

5. Enter duplicate content with the Canonical Tag

Sometimes it is inevitable to have duplicate content. The solution to this is to use the Canonical Tag.

This is a line of code to insert into the HTML of the duplicate pages, indicating the original (preferred) page.

6. Invest in the quality of writing

Most search engines are able to identify, in hundreds of languages, when a page has misspellings and grammar errors. Poorly written content can be understood as malicious page or spam.

7. Conquer external quality links

The links are still the "gold coins" of the search engines.

When your page receives links from other sites, Google understands that its content is so relevant that it even merited a quote.

8. Provide quality external links

Links are a two-way street: to win links, you often have to offer links as well. To favor this practice, the search engines started to value pages that contain external links.

9. Use internal links

One of the ways Google uses itself to find new pages is by following the links. By "sweeping" a page, Google stores all the links that exist in it, and then "sweeps" the linked pages as well.

10. Use anchor text on internal links

In addition to following the link, Google also takes into account the text that was used as anchor for the link.

Of course, since this practice has long been used for SPAM, small variations are always welcome in this case!
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