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Top questions to ask when hiring an SEO Agency

Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. SEO is one of the most effective long term marketing strategies available to businesses that would like to increase their online exposure, but deciding who to hire for SEO work is not always an easy decision.

Asking the right questions before hiring an SEO consultant Sydney is crucial for your website’s success. These questions will help you to get all the information you need in order to make an informed decision.

Query about their current and past clients?

A reputable SEO consultant Sydney should be open to sharing a brief list of current and former clients with contact information. These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant's efforts.

How will you improve my traffic?

Some SEO services Sydney use tactics that can create an increase in organic traffic but this is only temporary until search engines refresh their algorithms. It is important to look at their client portfolio and talk with their existing clients to make sure that their practices are ethical and according to best standards. You can also ask them for a draft outline on how they plan to increase your traffic so as to get a better idea on what to expect for the first months of your co-operation. 

Are you experienced at improving local search results? 

Appearing in the top local search engine results is especially important to small businesses trying to attract nearby customers. If your website is optimized for what's known as "local SEO," it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a SEO consultant Sydney should add your business's city and state to your website's title tags and Meta descriptions, and get your site listed on Bing, Google and Yahoo's local listings, which are online directories of businesses that cater to a specific geographical area.

How do you measure the success of your SEO campaigns? 

To measure the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. SEO services Sydney should be experienced in using Google Analytics to track improvement in your site's search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.

Be sure to ask how often they plan to share these important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.

About The Author:-

Amit Jaiswal is a highly motivated digital marketing professional and a pro blogger by heart. He loves writing about writing, Embassy attestation Services , web promotions, mobile marketing, e-commerce,lifestyle business and technology and so on. With his skills, knowledge and go-getter attitude, he helped various domains to grow online.
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