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Where You Can Get Local Citations Online for Your Business

A local citation is any web-based reference to your business, including its name, address, phone number, and other pertinent data. Here are some of the ways you can get these citations.

Get a Google My Business Listing

Google is crucial for local businesses, making setting up a Google My Business listing the very first step you should take. Your listing here will prove incredibly valuable over time.

Get Core Structured Citations

Once you’ve created your Google My Business profile and got it up and running, it’s time to build up a list of core structured citations. These citation platforms will include:

     Apple Maps

At the same time, you need to make sure that you don’t have duplicate listings at any point. You have multiple options for dealing with core citations: You can build them manually on your own, and monitor their status using a spreadsheet, or pay a third party like a local business SEO service to do all of this for you. You can also make it even more convenient through the use of an automated citation management services.

Keep in mind that some are free, while others may require paid citations.

Industry- and Geo-specific Platforms

Depending on the industry your business is in along with the physical location of your company, you may have more chances to build high-value structured citations.

For instance, businesses in the hospitality industry such as hotels can earn listings on TripAdvisor.com, while doctors can get listed on HealthGrades.com and others. Lawyers can appear on FindLaw.com, and general contractors, home service providers, etc. will also be able to find their appropriate listing platforms.

You can also get your business listed on Chamber of Commerce websites, community hubs, or local business associations based on your geographical location.

Remember, some of these will be free while others will require payment.

Build Unstructured Citations Along with Structured

You can get unstructured citations on websites or applications that aren’t specifically intended for the publication of local business listings. For instance, mentions in a new blog post or article, or even a post on social media, can reference your business.

A good way to build unstructured citations is to submit editorials or other types of material to blogs and local newspapers, or you can engage in social media campaigns or sponsor events or groups. If your material is of a good enough quality, others may be willing to share your information without a request, further expanding your network of unstructured citations.

With all of these aspects in mind, you can make full use of business citations and they’ll help boost your business’s online presence in terms of local SEO. Getting both structured and unstructured citations can effective complement the rest of your local SEO campaign, helping you increase your online visibility while leading relevant leads in your direction. With plenty of high-quality citations behind your business, you’ll be on your way to building a successful local online presence that trumps competitors.
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