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Understanding On-page SEO and How To Do It Like a Pro

When it comes to establishing a strong online presence, SEO plays a major role in making that a reality. That's why more and more online businesses are spending loads of cash to ensure that their sites are fully optimized to attract as much web traffic as possible. As a webmaster or owner, it's evidently clear to you that the more inbound traffic there is to your website, the higher your chances of monetizing that traffic hence the need for Search Engine Optimization.

If you are trying to learn a bit about this lucrative money making strategy, there are a couple of tricks you need to learn. Below is a detailed summary of a few basic SEO tips that you can use to ensure that your web pages always fall on the first page of search engine results:

Meta Data Optimization

A page's metadata remains to be on of the most critical areas of optimization. That's because search engines use them to gather information about your site as well as your products and services. This can be likened to having a small catchy description just under your business' name. For example, if you run a fast food joint with a placard at the entrance written "Burger Palace - Come in for the best burgers in town!" the keyword here becomes the word "Burger"; Burger Place is the business name, and the statement (...Come in for the best burger in town!) is the meta description.

Now, incorporating this into a website's metadata means that people looking for a burger will likely benefit from the information on your site (recipes, restaurant locations and so on). This makes it easier for search engines to drive "Burger" traffic to your website. That's why it's always recommended that you include your keywords on the metadata.

SEO Friendly URLs

Did you know that Google uses the first 3 to 5 words on a URL to rank pages? This tiny fact makes it considerably unfavourable to anyone still using unreadable URLs like "www.examplesite.com/?cat=3&art=1232." To optimize your web pages, you should always strive to have short, readable, and catchy URLs like "www.examplesite.com/best-burgers-in-town." Including your keyword in the URLs is always a smart SEO move.

Keyword Placement

Where should you place the keywords? And also, How many instances need to be set to fully optimize the page without attracting search engine penalties? These are some of the things that most webmasters and owners often find puzzling! Remember that keyword stuffing can lead to stiff penalties from search engines. Also placing a few instances of the keyword in the wrong places can affect your SEO.

The best places to put the keywords include the meta description, page URL, Titles, h1/h2 tags, and on the first 100 words of the page's content. Strive to maintain the keyword density between 1.5 to 3.0% to ensure that the content remains objective and relevant rather than confusing and spammy.

Include Modifiers

What are modifiers? Have you ever wondered why some websites insist on including words like best, official video, 2017, full review, guide and so on? Such words are considered modifiers because they help you to capture any long tail version searches for your target keyword. Note that most web users are always looking for the best and latest products and services online making it beneficial to include these modifiers in your page titles, URLs, metadata and title tags!

There are many other ways to boost you on-page SEO like the use of fascinating multimedia, responsive designs, having inbound/outbound links, optimizing your site's images, including social media sharing buttons, and boosting the site's loading speed. All these tricks are guaranteed to help you to optimize your pages fully.
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