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Local SEO Basics 2017: Tips To Dominate Local Search

local SEO basics are vital if you are a local business owner who wants to capture the attention of the search engines and your potential market. You need to make most of your brand’s potential by making sure your potential customers can find you on search engines. 

With proper search engine optimization for the local market, you will up your chances of ranking on Page 1 of search engines such as Google. When consumers enter their query, local SEO basics will make sure your brand gets noticed and make sure customers will visit your store. 


While some small business owners say that traditional marketing is more important, this is no longer true in the age of internet and social media. Local SEO is a more cost-effective way to scream to the world that you have products or services local consumers must avail of. 

If local SEO basics sound too technical for you, do not worry as there are professionals who can do the heavy lifting for you. So, what is important when it comes to local SEO in 2017? We list the basics you must know: 

Online Reviews

Most consumers today who want to solve a problem try to find help online. Before clicking that buy or contact button though, they want to find out what other people think about your brand. People look for online reviews and testimonials. Reputation is king! Take care of your customers and they will take care of your brand offline and online. 

As a business owner, you can use tools to monitor the reputation of your brand online. There are programs such as Trust Pilot, Reputation Loop, and Get Five Stars, among others that can help you do the job. Likewise, there are social media tools that will ping you when people mention your brand. 

You need to focus on platforms such as Facebook and Google My Business. A positive reputation on these channels and across the web will help your overall business visibility. 

Optimize Your Website Well

You might be maintaining a website with a blog, but is that enough? Local SEO basics call for custom titles and description tags. Google show these things on its search results and serves as your mini ad that screams "click me!" To a potential customer. 

For title tags, you can use around 50 to 60 characters while you description tags can be as long as 160 to 200 characters. You need to make sure that your title and description does not get clipped on search results. It should give users a clear idea of what you sell, what service you provide, and how you can help them. 

Google My Business, Local Directories, And Online Citations

When talking about local SEO basics for 2017, you must not forget to claim your spot on Google My Business and other directories such as Bing Places for Business. It is free and it takes just a few moments to help boost your brand’s exposure. 

You also need to make sure your business appears on local business listings and online directories such as Yelp, City Search, and Merchant Circle. Make sure you provide the correct information such as business name, contact numbers, and business address.

Are you a small business owner who wants to boost your online presence and up your sales? Pay attention to local SEO basics 2017. SEMrun outlines some tips for you.

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