Experience The Power Of Push Notifications For Your Mobile Apps
When it comes to achieving success in
m-commerce space, having a great-looking and high-performance mobile app
is not enough. You have to ensure that it engages users and drives
sales for your business. Adopting sound marketing strategies is
important for promoting the mobile application. A typical strategy
combines conventional promotional tools such as social media, emails,
and SMS. Besides these, digital marketers are engaged in looking for
more ways to popularize the apps. Push notifications make one of the
most powerful and innovative tools for m-commerce marketing. Availing
magento ecommerce app development enables you to have this feature
included in your business accessories as Magento is a platform that provides an
array of functionalities including push notifications.
More About Push Notifications
A push notification refers to a message
which appears on the mobile home screen through an app which has been
installed on it. These serve the purpose of conveying messages related
to latest products, offers, updates, and promotions that the business
has come up with. These notifications play a vital role in engaging more
customers for the e-commerce businesses. For this reason, more and more
sellers want to harness the power of push notifications as a feature of
their magento ecommerce mobile app.
There are lots of facts and figures to
support the efficacy of this smart marketing strategy. Studies have
shown that the engagement rates of apps have gone almost three times
with push notifications. They also increase the app open rates as well
as retention rates to a considerable extent. The advantages of using
push notifications as marketing tools are endless:
- They are free, which makes them the most cost-effective way of promoting your app.
- The best thing about them is that they are not intrusive as the user has the choice to opt-in or opt-out. Only the user who has installed the app and opted in for the notification receives it.
- Push notifications enable geographical selectivity. The user’s location can be sensed to provide the best offers in their proximity.
- These notifications can be used to track and analyze the user behavior and frame strategies accordingly.
- Availability of user data and analysis also enables their segmentation and target marketing.
Strategies For Using Push Notifications Effectively
Once you have the magento ecommerce
development experts include a push notification in your app, you need to
use it to your advantage. Here are the best practices and strategies to
adopt:
Have Users Opt-In
A push notification becomes functional
only when people opt-in to be notified with the alert. The best way to
have the users opt-in is to ask them to do it as soon as they install
the app. They are more likely to subscribe if you explain them the value
you are offering. They should also be given the control of opt-out when
they want to. This eliminates the risk of having them uninstall the app
if they are being disturbed by repeated notifications.
Conveying The Right Message
It is important for the notification to
convey the right message so that the user gets interested enough to read
it.There are also character limits for alerts, which need to be
considered while copywriting them. Reminder messages such as those
related to abandoned cart can be used to complete the sales.
The Right Timing
You should understand the significance of
sending the alerts at the right timings according to the time zones in
which the subscribers are located. Disturbing them at the wrong time can
force them to opt-out or even uninstall the app.
Frequency Of Alerts
Do not send too many alerts time and
again as these would irritate the user and drive them away. While
overdoing is wrong, posting too infrequently is equally harmful for app
engagement.
Personalized Messages
The success of a marketing strategy
greatly depends on personalization and it is the same with push
notifications. You can carry out the segmentation of the users on the
basis of their location, behavior, and preferences. A targeted approach
with personalized notifications would give you better results.
Discard Redundant Notifications
Notifications are liable to lose their
relevance with the passage of time such as those related to limited time
deals and offers. It is important to discard such irrelevant messages
so that they do not disturb the subscribers.
An optimized push notification campaign
has the ability to take your online business to the next level. Push
notifications empower you with the ability to engage the users but these
have to be used with care and discretion. You have to aspire for
balance, as too much can drive away the users and too little can make
your app forgettable.